COFIDIS trade: to create the concept, sell and manage consumer credits and cash for private individuals at distance only

 Presence:
France - Belgium - Spain - Italy - Portugal - Greece - Czech Republic - Hungary - Romania - Slovakia.
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FINANCE
  • June : Foundation of COFIDIS: 85% 3 Suisses, 15% Cetelem to create a credit product. Company capital stands at 50 million francs

  • December : capital increased to 100 million francs

PROMOTION
  • September : Test launch of the 4 Etoiles card, a private payment card, in 2 departments, Ille et Vilaine (35) and Maine et Loire (49).
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PROMOTION
  • November : Cofidis celebrates the 100,000th 4 Etoiles contract

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INTERNATIONAL
  • Foundation of Alfigen, a Belgian finance company in the 3 Suisses Group, which will become COFIDIS Belgium
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PROMOTION
  • January : a Freefone number is set up


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PRODUCT
  • November : Creation of the " Formule Libravou", which is tested on the 4 Etoiles customer file


MARKETING AND PRODUCT PROMOTION
  • July : New look for the 4 Etoiles card offered to all customers

  • August : Credit insurance is offered to all 4 Etoiles customers

INTERNATIONAL
  • Alfigem becomes COFIDIS Belgium


1982| 1983| 1984| 1985| 1986| 1987| 1988| 1989



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PROMOTION
  • May : Birth of Ténor, the Blanche Porte private card.


PARTNERSHIPS
  • May : Agreement between COFIDIS and Cetelem to launch an Aurore test on the 4 Etoiles file.


FINANCE
  • December : COFIDIS' company capital increases to 190 million francs


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PROMOTION
  • November : The target of a million 4 Etoiles cards is reached


COMPANY
  • The COFIDIS logo is changed

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PROMOTION
  • September : Prêt sur Mesure is created and the first tests are launched.


COMPANY
  • 23 November : Joint COFIDIS / Cetelem press conference to mark the 4 Etoiles card's authorisation and access to the Aurore network.

1982| 1983| 1984| 1985| 1986| 1987| 1988| 1989



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PROMOTION
  • June : Prêt Auto and Prêt Travaux are created.


PARTNERSHIPS
  • January : 4 Etoiles and Ténor cards gain access to the Aurore network.


HUMAN RESOURCES
  • September : The company takes part in the Raft Interentreprises Open at Les Arcs for the first time.

INTERNATIONAL
  • Cofidis Spain founded (Finadis).

1982| 1983| 1984| 1985| 1986| 1987| 1988| 1989



 1990| 1991|1992| 1993| 1994| 1995| 1996| 1997| 1998| 1999



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MARKETING AND PRODUCT PROMOTION
  • September : New look for the 4 Etoiles card.
  • November : The "Formule Libravou card" created.

1982| 1983| 1984| 1985| 1986| 1987| 1988| 1989



 1990| 1991| 1992|1993| 1994| 1995| 1996| 1997| 1998| 1999



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MARKETING - PROMOTION
  • December : First radio adverts for Formule Libravou broadcast on RTL.


HUMAN RESOURCES
  • December : The mobility charter is created.


COMPANY
  • January : A TMO study gives Cofidis a 32% aided recall.
  • The Cofidis logo changes

FINANCE
  • Standard & Poor 's, the financial merit rating company, gives Cofidis a T1 rating, the best on the short-term scale.

1982| 1983| 1984| 1985| 1986| 1987| 1988| 1989



 1990| 1991| 1992| 1993|1994| 1995| 1996| 1997| 1998| 1999



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MARKETING AND PRODUCT PROMOTION
  • 15 November : Formule Libravou has its first TV adverts.
  • Formule Libravou is offered in the 3 Suisses, Blanche Porte and Mail Order Promotion catalogues.


PARTNERSHIP
  • COFIDIS now deals with almost all of the management of claims with CNP
  • An agreement is reached with a view to launching the HELLINE card.

FINANCE
  • November : First bonded loan of 300 million francs.

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 1990| 1991| 1992| 1993| 1994|1995| 1996| 1997| 1998| 1999



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PROMOTION
  • January : The Helline card starts up
  • February : " La Formule Libravou " is inserted in the 3 Suisses Spring/summer catalogue
  • June : " la Formule Libravou " achieves its 500,000th opening.
  • June : The 4 Etoiles card is offered in 3 Suisses shops.


PARTNERSHIPS
  • January : An agreement protocol is signed between Cofidis and EDF
  • May : Agreement with 3 Suisses Belgium for the recovery of Unigro's debts in France.


COMPANY
  • January : Cofidis moves to a new concept, positioning and promotion strategy: "pleasure" credit.
  • February : The new Cofidis logo is presented to the company, with the phrase "on the side of life".
  • December : Cofidis joins the Mail Order companies' union.

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PROMOTION
  • January : Foundation of Projelec following the partnership with EDF
  • August : Launch of the Ténor multi Mail Order card, with Decerny as the first partner. Sedao, Serge Cottereau and Compagnons du Foyer join later.
  • October : Launch of the Cofidis Aurore card.


MARKETING AND PRODUCT PROMOTION
  • June : A welcome booklet is sent to customers who open a 4 Etoiles card account.
  • November : 4x3m poster and bus shelter campaign for Formule Libravou with the participation of Alain Gillot Pétré.


MASS ADVERTISING
  • December : the first brand image study is carried out.

HUMAN RESOURCES
  • May : The winning team in the 1994 Raft Open takes part in the Adventure Trek and comes 14th.

COMPANY
  • January : First press conferences in Wasquehal and Paris to present the 1994 results, then to present the launch of the Ténor multi Mail Order card.
  • Cofidis joins the mediation system set up by the "Association des Sociétés Financières", ASF.

FINANCE
  • July : Syndicate loan of 400 million francs.

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INTERNATIONAL
  • FINALIS becomes COFIDIS Spain


PRODUITS
  • June : Launch of Réserve Travaux.
  • June : 1st wave of removal of Formule Libravou and the Ténor card from Aurore


MASS ADVERTISING AND SPONSORSHIP
  • June : Cofidis Competition is founded with François MIGRAINE as Chairman and Cyrille GUIMARD as General Manager
  • July : Press conference in Wasquehal to announce the creation of a professional cycling team.

COMPANY
  • May : François MIGRAINE is a guest on the programme "Décideurs" on Europe 1.
  • November : The Cofidis logo is changed: capital letters used for greater visibility

INTERNATIONAL
  • Foundation of Cofidis Portugal, a branch of Cofidis France.
  • 3 Suisses buys the finance company Vecofin, COFIDIS Italy

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 1990| 1991| 1992| 1993| 1994| 1995| 1996| 1997|1998| 1999



 2000| 2001| 2002| 2003| 2004| 2005| 2006| 2007|



PROMOTION
  • July : "la Formule Libravou" is awarded the Credit Quality label
  • Launch of Direct Cash in Spain


MARKETING AND PRODUCT PROMOTION
  • March : Launch of the website www.cofidis.fr.
  • March : A new public telephone number is introduced: 0.802.302.302.
  • June : The telephone platform is opened: 8.00 to 20.00, 6 days a week.


MASS ADVERTISING AND SPONSORSHIP
  • January : The cycle team is presented at the Espace Cardin, Paris.
  • January : "L'Echappée", a newsletter giving information about the cycling team, is created.
  • April : First awareness adverts on TF1, France 2 and France 3 with the film "Les mains".
  • April : Over a hundred employees encourage the cycling time from the roadside during the Paris-Roubaix race, then at the "4 Jours de Dunkerque".
  • July : 6 employees are involved with the publicity caravan at the Tour de France.
  • July : 4x3m poster campaign on the "Tour de France" route.

COMPANY
  • May : COFIDIS brings out its company brochure

PARTNERSHIP
  • May - July : A new brand name is shown on the Ténor card: Linvosges > Joué Club and Conrad Electronic join the Ténor network

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PROMOTION
  • August : The millionth Formule Libravou account is opened.
  • Vidalibre is launched in Spain.


MASS ADVERTISING AND SPONSORSHIP
  • August : the Cofidis team comes first in the overall team rankings in the Tour de France
  • August : First "Lieux de vie" test at the world track cycle racing championships.
  • August : Arnaud TOURNANT is world champion over a kilometre and world team speed champion with Vincent LE QUELLEC.
  • September : New "Lieux de vie" test at the Motor Show and Lille Home Exhibition.
  • December : New TV film and new music: "You are the sunshine of my life…".


COMPANY
  • November : Press conference in Paris for the launch of Cofidis' "Cadran". The first issue is on the theme "Consumer Credit in Europe".

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MASS ADVERTISING AND SPONSORSHIP
  • April : Launch of the Cofidis Boutique.
  • October : Arnaud TOURNANT is world champion over a kilometre. Laurent GANE is world individual speed champion. The two are world team speed champions.


COMPANY
  • April : The first CD-ROM is handed out at the Paris press conference on the 1998 results.


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MARKETING AND PRODUCT PROMOTION
  • July : The Wap service is tested.


MASS ADVERTISING AND SPONSORSHIP
  • April : Interactive terminals are tested on "Lieux de vie"
  • June : Cofidis becomes official partner to the Classique des Alpes and the Paris-Tours race.
  • September : Arnaud TOURNANT and Laurent GANE are Olympic team speed champions.

FINANCIER
  • November : Securitisation operation with an initial section of 183 million euros.

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 1990| 1991| 1992| 1993| 1994| 1995| 1996| 1997| 1998| 1999



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MARKETING AND PRODUCT PROMOTION
  • March : Launch of the new website, www.cofidis.fr, which provides an on-line credit management service.
  • Launch of COFIDIS Italy's website, www.cofidis.it


MASS ADVERTISING AND SPONSORSHIP
  • February : "Lieux de vie" carry out a Winter Tour.
  • July : Andreï KIVILEV comes 4th in the overall rankings in the Tour de France.
  • 10 October : Arnaud TOURNANT beats the world kilometre record in La Paz, Bolivia, with a time of 58.875 seconds.


PARTNERSHIPS
  • December : Cofidis and AOL become partners on the Internet.

COMPANY
  • February : Creation of the company site, www.cofidis.com.
  • December : Cofidis wins the "welcome numbers" trophy, sponsored by France Telecom.

FINANCE
  • 30 October : Section two of the securitisation operation, worth 193 million euros.
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 1990| 1991| 1992| 1993| 1994| 1995| 1996| 1997| 1998| 1999



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MARKETING AND PRODUCT PROMOTION
  • August : Cofidis France celebrates its twentieth birthday with its customers, with a multi-media sales operation.


MASS ADVERTISING AND SPONSORSHIP
  • 14 January : Cofidis sponsors the programme "Exclusif" on TF1.
  • 14 April : The "Terrasses de COFIDIS " are set up in Cysoing for the Paris-Roubaix race.


COMPANY
  • November : Official inauguration of the Campus at Villeneuve d'Ascq
  • December : A financial system is introduced to combat money laundering.
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