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COFIDIS trade: to create the concept, sell and manage consumer credits and cash for private individuals at distance only
Presence:
France - Belgium - Spain - Italy - Portugal - Greece - Czech Republic - Hungary - Romania - Slovakia. |
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FINANCE
- June : Foundation of COFIDIS: 85% 3 Suisses, 15% Cetelem to create a credit product. Company capital stands at 50 million francs
- December : capital increased to 100 million francs
PROMOTION
- September : Test launch of the 4 Etoiles card, a private payment card, in 2 departments, Ille et Vilaine (35) and Maine et Loire (49).
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PROMOTION
- November : Cofidis celebrates the 100,000th 4 Etoiles contract
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INTERNATIONAL
- Foundation of Alfigen, a Belgian finance company in the 3 Suisses Group, which will become COFIDIS Belgium
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PROMOTION
- January : a Freefone number is set up
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PRODUCT
- November : Creation of the " Formule Libravou", which is tested on the 4 Etoiles customer file
MARKETING AND PRODUCT PROMOTION
- July : New look for the 4 Etoiles card offered to all customers
- August : Credit insurance is offered to all 4 Etoiles customers
INTERNATIONAL
- Alfigem becomes COFIDIS Belgium
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PROMOTION
- May : Birth of Ténor, the Blanche Porte private card.
PARTNERSHIPS
- May : Agreement between COFIDIS and Cetelem to launch an Aurore test on the 4 Etoiles file.
FINANCE
- December : COFIDIS' company capital increases to 190 million francs
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PROMOTION
- November : The target of a million 4 Etoiles cards is reached
COMPANY
- The COFIDIS logo is changed
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PROMOTION
- September : Prêt sur Mesure is created and the first tests are launched.
COMPANY
- 23 November : Joint COFIDIS / Cetelem press conference to mark the 4 Etoiles card's authorisation and access to the Aurore network.
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PROMOTION
- June : Prêt Auto and Prêt Travaux are created.
PARTNERSHIPS
- January : 4 Etoiles and Ténor cards gain access to the Aurore network.
HUMAN RESOURCES
- September : The company takes part in the Raft Interentreprises Open at Les Arcs for the first time.
INTERNATIONAL
- Cofidis Spain founded (Finadis).
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MARKETING AND PRODUCT PROMOTION
- September : New look for the 4 Etoiles card.
- November : The "Formule Libravou card" created.
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MARKETING - PROMOTION
- December : First radio adverts for Formule Libravou broadcast on RTL.
HUMAN RESOURCES
- December : The mobility charter is created.
COMPANY
- January : A TMO study gives Cofidis a 32% aided recall.
- The Cofidis logo changes
FINANCE
- Standard & Poor 's, the financial merit rating company, gives Cofidis a T1 rating, the best on the short-term scale.
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MARKETING AND PRODUCT PROMOTION
- 15 November : Formule Libravou has its first TV adverts.
- Formule Libravou is offered in the 3 Suisses, Blanche Porte and Mail Order Promotion catalogues.
PARTNERSHIP
- COFIDIS now deals with almost all of the management of claims with CNP
- An agreement is reached with a view to launching the HELLINE card.
FINANCE
- November : First bonded loan of 300 million francs.
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PROMOTION
- January : The Helline card starts up
- February : " La Formule Libravou " is inserted in the 3 Suisses Spring/summer catalogue
- June : " la Formule Libravou " achieves its 500,000th opening.
- June : The 4 Etoiles card is offered in 3 Suisses shops.
PARTNERSHIPS
- January : An agreement protocol is signed between Cofidis and EDF
- May : Agreement with 3 Suisses Belgium for the recovery of Unigro's debts in France.
COMPANY
- January : Cofidis moves to a new concept, positioning and promotion strategy: "pleasure" credit.
- February : The new Cofidis logo is presented to the company, with the phrase "on the side of life".
- December : Cofidis joins the Mail Order companies' union.
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PROMOTION
- January : Foundation of Projelec following the partnership with EDF
- August : Launch of the Ténor multi Mail Order card, with Decerny as the first partner. Sedao, Serge Cottereau and Compagnons du Foyer join later.
- October : Launch of the Cofidis Aurore card.
MARKETING AND PRODUCT PROMOTION
- June : A welcome booklet is sent to customers who open a 4 Etoiles card account.
- November : 4x3m poster and bus shelter campaign for Formule Libravou with the participation of Alain Gillot Pétré.
MASS ADVERTISING
- December : the first brand image study is carried out.
HUMAN RESOURCES
- May : The winning team in the 1994 Raft Open takes part in the Adventure Trek and comes 14th.
COMPANY
- January : First press conferences in Wasquehal and Paris to present the 1994 results, then to present the launch of the Ténor multi Mail Order card.
- Cofidis joins the mediation system set up by the "Association des Sociétés Financières", ASF.
FINANCE
- July : Syndicate loan of 400 million francs.
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INTERNATIONAL
- FINALIS becomes COFIDIS Spain
PRODUITS
- June : Launch of Réserve Travaux.
- June : 1st wave of removal of Formule Libravou and the Ténor card from Aurore
MASS ADVERTISING AND SPONSORSHIP
- June : Cofidis Competition is founded with François MIGRAINE as Chairman and Cyrille GUIMARD as General Manager
- July : Press conference in Wasquehal to announce the creation of a professional cycling team.
COMPANY
- May : François MIGRAINE is a guest on the programme "Décideurs" on Europe 1.
- November : The Cofidis logo is changed: capital letters used for greater visibility
INTERNATIONAL
- Foundation of Cofidis Portugal, a branch of Cofidis France.
- 3 Suisses buys the finance company Vecofin, COFIDIS Italy
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PROMOTION
- July : "la Formule Libravou" is awarded the Credit Quality label
- Launch of Direct Cash in Spain
MARKETING AND PRODUCT PROMOTION
- March : Launch of the website www.cofidis.fr.
- March : A new public telephone number is introduced: 0.802.302.302.
- June : The telephone platform is opened: 8.00 to 20.00, 6 days a week.
MASS ADVERTISING AND SPONSORSHIP
- January : The cycle team is presented at the Espace Cardin, Paris.
- January : "L'Echappée", a newsletter giving information about the cycling team, is created.
- April : First awareness adverts on TF1, France 2 and France 3 with the film "Les mains".
- April : Over a hundred employees encourage the cycling time from the roadside during the Paris-Roubaix race, then at the "4 Jours de Dunkerque".
- July : 6 employees are involved with the publicity caravan at the Tour de France.
- July : 4x3m poster campaign on the "Tour de France" route.
COMPANY
- May : COFIDIS brings out its company brochure
PARTNERSHIP
- May - July : A new brand name is shown on the Ténor card: Linvosges
> Joué Club and Conrad Electronic join the Ténor network
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PROMOTION
- August : The millionth Formule Libravou account is opened.
- Vidalibre is launched in Spain.
MASS ADVERTISING AND SPONSORSHIP
- August : the Cofidis team comes first in the overall team rankings in the Tour de France
- August : First "Lieux de vie" test at the world track cycle racing championships.
- August : Arnaud TOURNANT is world champion over a kilometre and world team speed champion with Vincent LE QUELLEC.
- September : New "Lieux de vie" test at the Motor Show and Lille Home Exhibition.
- December : New TV film and new music: "You are the sunshine of my life…".
COMPANY
- November : Press conference in Paris for the launch of Cofidis' "Cadran". The first issue is on the theme "Consumer Credit in Europe".
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MASS ADVERTISING AND SPONSORSHIP
- April : Launch of the Cofidis Boutique.
- October : Arnaud TOURNANT is world champion over a kilometre. Laurent GANE is world individual speed champion. The two are world team speed champions.
COMPANY
- April : The first CD-ROM is handed out at the Paris press conference on the 1998 results.
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MARKETING AND PRODUCT PROMOTION
- July : The Wap service is tested.
MASS ADVERTISING AND SPONSORSHIP
- April : Interactive terminals are tested on "Lieux de vie"
- June : Cofidis becomes official partner to the Classique des Alpes and the Paris-Tours race.
- September : Arnaud TOURNANT and Laurent GANE are Olympic team speed champions.
FINANCIER
- November : Securitisation operation with an initial section of 183 million euros.
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MARKETING AND PRODUCT PROMOTION
- March : Launch of the new website, www.cofidis.fr, which provides an on-line credit management service.
- Launch of COFIDIS Italy's website, www.cofidis.it
MASS ADVERTISING AND SPONSORSHIP
- February : "Lieux de vie" carry out a Winter Tour.
- July : Andreï KIVILEV comes 4th in the overall rankings in the Tour de France.
- 10 October : Arnaud TOURNANT beats the world kilometre record in La Paz, Bolivia, with a time of 58.875 seconds.
PARTNERSHIPS
- December : Cofidis and AOL become partners on the Internet.
COMPANY
- February : Creation of the company site, www.cofidis.com.
- December : Cofidis wins the "welcome numbers" trophy, sponsored by France Telecom.
FINANCE
- 30 October : Section two of the securitisation operation, worth 193 million euros.
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MARKETING AND PRODUCT PROMOTION
- August : Cofidis France celebrates its twentieth birthday with its customers, with a multi-media sales operation.
MASS ADVERTISING AND SPONSORSHIP
- 14 January : Cofidis sponsors the programme "Exclusif" on TF1.
- 14 April : The "Terrasses de COFIDIS " are set up in Cysoing for the Paris-Roubaix race.
COMPANY
- November : Official inauguration of the Campus at Villeneuve d'Ascq
- December : A financial system is introduced to combat money laundering.
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